ph Simen Overgaard
OSLO RUNWAY AW 2018
ACTIVATIONS:
CONCEPT DEVELOPMENT, creative direction, Project management, Event production
DONE IN COLLABORATION WITH CONDITION, THE NEW WELLNESS PLATFORM FROM NATE BROWN AND STUDIO INSTITUTE. IDEA WAS TO CREATE A GRASSROOTS, LOW KEY AWARENESS AS A COMPONENT OF OSLO RUNWAY
• GUIDED MEDITATION AT SALT
• WINTER RUN WITH SKY BLAZERS (with Mind the Body)
• PANEL DISCUSSION AT SALT (with Oslo Business Region)
• CLOSING WELLNESS DINNER AT VIPPA (with chef Johan Erkkila)
*ALL IMAGES BY SIMEN OVERGAARD, WITH EXCEPTION OF DRONE SHOTS BY PÅL LAUKLI
OSLO RUNWAY SS 2019
ACTIVATIONS:
CONCEPT DEVELOPMENT, creative direction, Project management, production, spatial design, experiential design
IDEA WAS TO CREATE FURTHER DEVELOP A WELLNESS AND MINDFULNESS ASPECT AS A COMPONENT OF OSLO RUNWAY
• URBAN TRAINING (with Kari Traa)
• HIIT TRAINING (with Johaug & Valhalla Sport)
• PANEL DISCUSSION (with Kari Traa)
• BRAND EXPERIENCE ROOMS (with Kari Traa & Johaug)
• RESTORATIVE YOGA (with Leela Yoga)
• WELLNESS LUNCH (with Oslo Raw)
*ALL IMAGES BY SIMEN OVERGAARD, WITH EXCEPTION OF selected HIIT images by Simon Skreddernes and Blake Schaefering
ph. Blake Schaefering
VALHALLA SPORT LAUNCH
ACTIVATION:
creative directioN, production, experiential design
A no-frills night of unveiling norwegian UFC fighter Emil Meek’s new clothing line to the public.
Mini-showroom opening followed by an exciting and exhilarating training session
In partnership with The Juicery and Magnat Center
*all images by Haakon Jørgensen
ph Dusan Reljin
FUSHION (OSLO RUNWAY + COLLECTIVE OSLO FASHION ART FESTIVAL) SS 2020
ACTIVATIONS:
CONCEPT DEVELOPMENT, creative direction, Project management, Event production
CONCEPT, PRODUCTION AND EXECUTION OF A PHOTO SERIES AND EXPERIENTIAL SHOWROOM FOR NORWEGIAN SPORTS BRANDS KARI TRAA AND JOHAUG, PRESENTING THEM IN A WAY THAT CORRESPONDED WITH THEIR INVOLVEMENT IN A FASION ART FESTIVAL YET MAINTAINING THE CORE VALUES OF THE BRANDS
• PHOTO SERIES FOR KARI TRAA AND JOHAUG (PH. DUSAN RELJIN, STYLING. LISA JARVIS) INCL:
•BRAND EXPERIENCE ROOM AT YOUNGS
• PHOTO EXHIBITION AT AKER BRYGGE
• LAUNCH TRAINING EVENT AT AKER BRYGGE
“BLAKE ROCKS
MY WORLD”
EMIL MEEK, UFC FIGHTER
